SAM Labs

At SAM Labs – a tech start-up producing app-enabled construction kits designed for young people – I created a series of fun lesson plans and instructions (plus teachers’ guides) introducing SAM’s kits to a target demographic of school children – aged 11-14 – to teach them about STEM play and help them ‘invent’ technology.

I also created the accompanying marketing collateral – for online, print, and social media, and wrote SAM Labs’ website glossary – descriptions and micro-copy – to guide students through the functions of SAM’s various ‘blocks’ and associated tools.